Hook score
8.4
Strong opener, clear curiosity gap
Viral Lab
AI video coaching for short-form creators
Drop a video. Get an AI viral score in under 60 seconds. See exactly where viewers drop off, get sharper hooks and titles, and chat with an AI coach trained on your own analyses.
Hook score
8.4
Strong opener, clear curiosity gap
Video score
6.9
Momentum fades after the payoff setup
Inside the app
8 modular tools2-layer scoring
Separate hook and video scores so you know if the idea fails at the open or later.
AI coach included
Ask follow-up questions about your last upload or your whole channel — without leaving the app.
Free to start
15 credits every month for free, plus rewarded ads. Upgrade only when you need more depth.
Tool stack
Viral Lab is not one vague AI summary. It is a set of focused analysis tools you can combine per upload.
Get a viral score, top problems, and the single quick fix that should change your next cut.
Generate stronger opening lines and framing ideas designed to stop the scroll in the first seconds.
Create clearer, more clickable title options tailored to the niche and the promise of the clip.
See exactly where viewers drop off — color-coded second-by-second, with pinned reasons you can scrub to.
Inspect retention drops, pacing issues, weak transitions, and missed triggers that kill momentum.
Get a step-by-step remaster plan with structure, pacing edits, shot ideas, and voiceover direction.
See how stronger creators in the category would reposition the same idea and what patterns are worth adapting.
Chat about your last upload or zoom out to your whole channel. Ask what to fix next, what niche to push, what to post next week.
Workflow
Pick a video from your library. Try Viral Lab as a guest — your first analysis runs without signing up.
Hook score, video score, drop-off pins, better hooks and titles, action plan — all in under 60 seconds.
Check off the action plan, ask the AI coach for follow-up, then re-analyze your improved version.
Outputs
The point is not just to score a clip. It is to leave you with a clearer edit, stronger framing, or a sharper experiment for the next upload.
Dual scoring for hook and full video, top problems, and one highest-priority quick fix.
Alternative openings built to create curiosity earlier and make the first frame work harder.
Clearer, more clickable title options matched to the video promise and niche language.
A second-by-second strip of the video colored by hook strength, with pins on the exact moments viewers leave.
Drop-off analysis, weak timing notes, and improvement actions for pacing and viewer payoff.
Structured rewrite guidance covering hook, curiosity, tension, reveal, payoff, and pacing edits.
Useful patterns to adapt, what stronger creators would change, and where the current concept loses edge.
Per-analysis chat for sharper follow-ups, plus channel mode for niche, trends, and what to post next week.
What the app looks for
Under the hood, Viral Lab combines motion, cuts, audio energy, pacing, and AI interpretation to turn raw video data into creator-friendly decisions.
Built for creators
The mobile app uses a dark creator-tool aesthetic with strong violet and electric-blue accents. This site mirrors that same visual language for the public brand.
Plans
Plan limits and features mirror the current product structure inside the mobile app.
Free
$0 / month
Starter
$4.99 / month
Most practical
Creator
$12.99 / month
Pro
$24.99 / month
FAQ
Yes. Your first analysis runs as a guest — no account, no credit card. You only sign up if you want to save history, unlock more tools, or use the AI coach.
The AI Coach is a chat that knows your videos. Ask follow-ups about a specific upload, or switch to channel mode and ask which niche to double down on, what weakness keeps showing up, or what to post next week.
The app separates hook performance from full-video performance. That helps you see whether the problem starts in the first seconds or later in the structure.
Yes. Annual billing saves 33% on every paid tier — Starter $39.99 / year, Creator $99.99 / year, Pro $199.99 / year. Cancel anytime via the App Store or Google Play.
No. Viral Lab is modular by design. You can run only the tools you need for a specific upload, whether that is titles, hook ideas, retention diagnosis, or a full remaster pass.
The product is designed around short-form creator workflows, especially Shorts, Reels, and TikTok-style videos.
About Viral Lab
Viral Lab exists to help creators move from "something feels off" to a concrete next edit. The app combines scoring, retention diagnosis, hooks, titles, and a personal AI coach in one place.